SEO, SEM, PPC, SMM Consultant

5 P's of Presenting a Page or Generate Copywriting Ideas for Webpages

If you provide any product and/or service, then you need to present yourself on the webpage. To get your business online, you have to copywrite your contents and make a good presentation. Now, what will you write?

Here are 5 P’s that you need to consider while preparing your contents or presentation, which as well can be used for a good web brochure or even hardcopy of corporate identity (brochure).

Preface

You need to have a great introduction before you start the conversation. Use hook words to attract the reader to go through rest of the contents in your webpage. This can be either through words/contents, images, or any other web resources.

Presentation

Always remember that there are quick visitors that will stay for few seconds and never will go through all of your contents. I guess this type of visitors is the major part of your traffic. So, you always need something that speaks more than thousand words. It can be any Presentation in flash or any other animated format that speaks louder, especially communicates quicker than words/contents.

Principles

When you are offering service or product, always mention what are your principles. i.e. what quality guidelines you follow. If a visitor is reading more of your contents, then s/he would also like to know how good you are at this service and/or products you are offering. And a mention of your principles is a very good start.

Process

The customer may also want to know how you manufacture or do the work. This portion can also include the tools you use. If you fear that the customer may have lack of confidence on you, then you should mention them. Mentioning your processes can also attract other large companies through your website, since they want to see if you can do it right.

Portfolio

The visitor also would be interested in what experience you have gained earlier. And what type of similar task you do. This doesn’t have to be past work, it can be a demo also.

These 5 P’s will help you to develop ideas for copywriting for your website.

How to identify the CMS Used in a Website

I was having trouble with identifying the CMS used in a website. And couldn’t find any article on the web that can help me do that. So, I invented my own method to look for publicly accessible default user or admin login page for each CMS.

Since each CMS has different default location for user login or admin panel (dashboard), you can look for these locations to find out what type of CMS the site is using. And if any of the default location shows login page, not 404 error page, then you have got the CMS.

One thing you have to watch for, is the actual location the site is using the CMS. Often site owners don’t use the CMS in Root (/) directory of the site. e.g. for blogs, they may use another /blog/ folder or virtuemart users may use /store/ folder.

Follow these specific guidelines for identifying CMS of an website:

WordPress

How would you know if the site uses WordPress. Simple, go to location that looks like these:

http://www.example.com/wp-admin
http://www.example.com/blog/wp-admin

If you see a loging page asking for User ID and Password, then the site/blog or the blog portion of the site is build with WordPress.

Joomla

The default location for Joomla admin panel looks like this:

http://www.example.com/administrator
http://www.example.com/store/administrator

These administrator pages are publicly accesible. So if you can see them, then the site is using Joomla. If joomla is used as CMS of the site, then you can access them even if you use Search Engine Friendly (SEF) URLs.

Drupal

Drupal Dashboard is located usually in:

http://www.example.com/?q=user or
http://www.example.com/?q=admin

But, things can change if you are using Search Engine Friendly URLs in Drupal using Mod_Rewrite. The usual location for the Drupal Dashboard, when the SEF URL is used, is:

http://www.example.com/user or
http://www.example.com/admin

If you can see the login page, you have your CMS.

Update: Wappalyzer

These are methods you can try. But, you can automate it through Wappalyzer FireFox Addon. It can track the type of CMS or Application used on site.

Turn Twitter Search Into Business Lead Bulletin Board

Click the image to land in Real Time Lead hunt in Twitter Search

Twitter search has proven its worth in providing you real time news by people around the globe. But, do you know that you can use twitter search for hunting business leads in your niche?

Twitter search will shows the leads that people are talking about in real time. All you have to do is search for common keywords used for leads, e.g. Need, “Looking For”, “searching for”, and other keywords you can think of as common words that people use for leads. Make sure you use OR in between them, so that search results show from tweets that contain any one of the keywords.

Then use your business keyword. e.g. if you are a Web Designer, then use “web design” OR “web designer”. This will show you a lot of business leads people are talking about in twitter in your line of business.

The searches also generate RSS feeds, maybe putting the feed in your RSS Reader or lead hunt software will be very valuable for you.

Update: Now you can save search and see it on your Twitter Timeline. You can find the search box below the right column. After searching there, you’ll find “Save this search” button on the top of the results. Quite handy.

Rel=“Canonical” URL Tag Introduced by Google, Yahoo, and Live

Like rel=”nofollow” URL tag, a new rel Tag (canonical) has been introduced and currently being supported by major search engine to tell the search engines that the specific URL is the duplicate.

<link rel="canonical" href="http://www.example.com/printed-version.html">

This tag makes the webmasters free from relying with server end 301 redirect management, since this URL tag will be work as same as 301 redirects. And this can help retain the Authority of the home or any other page by disregarding pages that support session IDs, affiliate versions, printed, pdf versions, etc. that create duplicates of the original page.

More FAQ on this is on SEOMoz.

See what Matt Cutts, the Web Spam Head in Google has to say about it:

Absolute URLs in Internal Links can Hurt your Ranking in Google

Recently, one of the sites I was working on, had a great fall in ranking in Google. Me, along with the owner have revised the site and was blaming it for over optimization, since I have also used link titles (<a href=”index.html” title=”“>) for every links.

But I have many sites that are performing well with the link titles. So, I can’t blame it on the link titles. But, I also changed the Relative URLs (<a href=”index.html” title=”“>) to Absolute URLs (<a href=”jttp://www.example.com/index.html” title=”“>).

The major reason to use Absolute URL is because of the suggestion that many SEOs are providing to fight content forgery by scrappers. It creates problems for them to steal your contents. And if they do that, you can also get links from their site.

But, after implementing this trick on 2 sites, both sites’ rank fell rapidly. When, I changed the Absolute URLs of one site to Relative URLs, the rank started rising.

Now, here are my analysis and thought about this:

• When Google finds a link with http:// prefix, it thinks it is an external link and most of the page may seem like floating pages
• In recent studies on “Site Authority”, many SEOs refer that internal pages create the authority for the site. So, if Google treat them as external link, then the Authority Link Juice can’t get transferred to the main site
• Google bot generally goes through sites and find their internal pages first and record links with http:// prefix for later crawling. So, absolute URLs can slow down the crawling process.

Disclaimer: I still need to update the 2nd site to blame it on the Absolute URLs. But, any comment here may differ with other SEO professionals experiencing other things.

Finding Twitter Elites in Your Niche

Twitter Grader has been providing list of general Twitter Elites as well as Twitter Elites within location. Initially, like most users, I have used it to see my scores and see how I was improving my grade according to their algorithm.

But,  you can use it to search for Elite Tweeters in your Niche. To find elites in your niche, you should use only one major keyword, e.g. SEO, SEM, Leather, Marketing. Multiple keywords or “Quoted Phrase Search” doesn’t work.

Ranking the Quality of a Blog ... Continues with Jason Alba

Jason Alba, JibberJobber.com CEO, Author, Speaker suggested some updates about ranking in LinkedIn Bloggers Group. I am delighted to highlight them here:

Jason Alba: comments - are there ANY comments?  Many blogs don’t have any, so getting comments consistently is a good sign.

Asif Anwar: That is also related to traffic. But, traffic that is driven to get involved with the blog. This is also good to determine stickiness of the blog. This is also true for trackbacks it receives.

Jason Alba: content - is the content well-written or does it look scrappy, too long, or rambling?

Asif Anwar: Well, judging many blogs for their contents is a tough job. But, I also believe on what you said. I think this is not a good measure to rank. Because, a blog is either a good blog or a splog. So, judging content quality manually, for ranking many blogs would be a waste of time, since there are many blogs out there with good contents. And I want to rank only the good blogs.

Jason Alba: Frequency of posts - does the blogger post at least once a week?  At least three times a week?  If there are weeks with gaps, that’s not a good sign.

Asif Anwar: Yes, that also can be a good indicator. But, if we turn back to quality contents, then it takes much time to post a researched content, while regular statements are easy to post. So, I would not go for this as a big factor for ranking. Just, think of your favorite actor who stars in a movie after long time, but makes hit films. It doesn’t mean that your actor is inferior than others who stars in movies frequently.

Jason Alba: google ads - if there are TOO many ads, which imo is usually more than one section of the blog, I feel the blogger doesn’t understand community and conversation and value add and instead goes for “w00t!  I’m going to make 5 cents!”

Asif Anwar: I fully agree on this.

Jason Alba: widgets - if there are too many widgets I’m assuming they don’t get it.  Widgets, in general, add to the noise on your blog, and noise is the last thing you want to introduce on your own property.

Asif Anwar: It’s sometimes smart to have widgets in your Web 1.0 site to represent Web 2.0 functionality. Having a Web 2.0 site for yourself can be costly. I always support simplicity, but wouldn’t blame on widgets.

Ranking the Quality of a Blog

Finding quality blogs is not a problem. However, ranking them is.

So I did a little research and found these facts:

• I liked the Technorati Authority score that says how much a blog or site is talked about in other blogs in past 180 days. Technorati Authority score of 1234 means, within last 180 days, this blog had earned 1234 links from other blog. So, as the time goes by, the score also changes. So, this algo is totally about conversions on other blogs, not about traffic.
• While, Alexa rank is purely based on Traffic or Hits on a site or blog.
• Google PageRank is also another factor for blog quality. But, it depends on the all time Link Popularity of a site or blog. But, it does not show the recent popularity, like technoratti does.
• Another good way to Rank a blog post in Google Reader is through PostRank (Previous AideRSS) that includes Rank of Posts by Engagement (Details about ranking is here: http://www.postrank.com/postrank). In Twitter, @aiderss confirmed me that you can also see the rank of blogs’ engagement level in Google Reader Folder view.

Social Media or PR 2.0

News media used to give us updated news on national and international happenings. And at rare times, they used to give news about our locality. The Press Releases used to come out at specific time and we used to get synchronized with the news media during that specified time.

When Social Media came, media for news-you-need-to-know has changed. No, newspaper will highlight your cousin had a baby, but the Social Media is telling you that.

Moreover, these social media, like twitter has become so fast in spreading news that, law enfrocement people are forcing @breakingnews to stop relaying news about Mumbai Attacks.

So, Social Media is here to stay and bye bye Traditional News Media.